Editorial

New category created in May 2020. I am addressing here many topics around the luxury industry and the influencer world.

Edito: Why Do We Buy Luxury Goods?

Introducing a new series of editorial articles where I will share my opinion on various topics, I would like to start with a wide question: why the hell do we buy luxury goods? Let me share my thoughts on the basis of the luxury industry and the client’s motivation. If there is one positive aspect of that coronavirus situation, it’s…
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